Our clients and partners

We share personal data with our clients who typically operate in the following sectors:

  • financial services (including banks, loans, credit cards, mortgages, pensions, and investments and savings providers)
  • insurance
  • debt collection agencies
  • gaming / gambling
  • retail (including online retailers)
  • telecoms and utilities
  • professional services (such as legal and accountancy firms)
  • the public sector
  • housing associations
  • credit reference agencies

In some cases our clients may appoint an intermediary to act on their behalf; these intermediaries will often receive the data too. We also appoint data resale partners who will distribute our data to third parties.

Each client and partner will have their own privacy notices which will provide more information about how they (specifically) use the data we supply.

Why do they use the data

Our clients and partners use the data to identify which of their customers, clients or residents might be vulnerable, to be able to treat them more appropriately. The VRS provides organisations with information to help them understand more about who they are dealing with at a given point in time, which enables them to better serve and protect that person.

Service providers

We and our clients may provide your information to third parties who help us use it for the purposes described. For example:

  • Some of our products and services rely on us sending personal data to third parties who then analyse or enhance it and return the results to us.
  • We may use third party email services such as MailChimp in order to send emails.
  • We sometimes use market research companies to help us better understand our database.
  • We sometimes use organisations such as resellers, distributors and data aggregators, to help provide our products and services to clients and customers. Personal data may be provided to them in connection with this purpose.

These service providers are generally not allowed to use information for their own purposes or on behalf of other organisations.

Business transfers

If we sell our business to a third party, or go through a corporate reorganisation, we will transfer personal data to the company that acquires the business.


We may sometimes need to pass personal data to a regulator such as the Information Commissioner’s Office or the Financial Conduct Authority.

Sharing of anonymised data with third parties

We may share anonymised information with other third parties, but only where the information cannot realistically be identified as relating to you.